Meet The Rose - Urban Elephant's latest showstopper at 117 Strand Street, Cape Town.
Stylish, bold, and effortlessly cool, The Rose blends modern design with that signature Urban Elephant flair. With 10 beautifully designed, fully furnished studio apartments, it's where elegance meets laid-back luxury. Every unit is kitted out for comfort, style, and convenience—whether you're here for business, leisure, or just a much-needed city break.
The real head-turner? Our rooftop pool deck. It's the ultimate chill zone with panoramic views that'll have you reaching for your phone. From Table Mountain to Lion's Head, the colourful Bo-Kaap to the endless Atlantic, the 360 degree scenery is seriously next level. Sunrise coffee or sunset views? Yes, please.
Thanks to the building's corner location, most apartments deliver iconic Cape Town views. Whether you're watching the midday cannon fire from Signal Hill, soaking in the harbour buzz of the V&A Waterfront, or just letting the city's energy wash over you, it's all at your doorstep.
The Rose sits in one of the city's most vibrant pockets—where Bo-Kaap's history meets De Waterkant's flair. Bree Street's restaurants, cafes and nightlife are a few steps away, and the Waterfront is just down the road. You couldn't be better placed to experience Cape Town like a local (but better).
We've also taken care of the details: smart tech, stylish touches, and all the little luxuries that make a stay feel like home - only better.
This isn't just another apartment. It's a destination. It's your city pad with hotel perks.
Urban Elephant The Rose. Welcome to the good life.
Welcome to The Rose - Where Style Meets City Energy
Situated at 117 Strand Street in the heart of Cape Town, The Rose is Urban Elephant's bold new addition to the skyline.
Home to 10 fully furnished, design-led apartments, this standout stay pairs boutique hotel flair with all the comforts of home.
From curated interiors to a rooftop pool with jaw-dropping 360 degree views of Table Mountain, Bo-Kaap, Signal Hill, and the Atlantic, every detail is designed to impress.
Nestled between the vibrant streets of De Waterkant and the charm of Bo-Kaap, you’re steps from Bree Street and the Waterfront.
Modern. Central. Full of personality.
This isn't just a place to stay - it's a whole vibe.
Our dedicated hospitality team is here to enhance your experience. We provide personalised services from booking to departure, ensuring your stay is memorable and comfortable. Our offerings include:
Personal check-in upon arrival.
Housekeeping during your stay.
Great amenities for your comfort throughout the stay.
Staff to assist in making your stay comfortable.
Proximity to the most popular visitor attractions.
Assistance with excursion bookings.
021 300 1044
MON-FRI 9AM-5PM
072 618 8140
Our collection of apartments is constantly expanding to meet your needs. For a detailed description of each apartment, complete with photos, availability, and booking options, please visit our booking site. We can't wait to host you in style and comfort.
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